Back-to-School Upgrade: New Backpacks, Hoodies, and Everyday Gear at Under Armour
Under Armour built its name on performance fabric, and that's exactly what makes its back-to-school lineup worth a look beyond the gym — sweat-wicking tees and fleece that hold up to a full day of classes, practice, and everything between, in a size range that actually fits how most students dress now (loose, layered, not fitted athletic-wear). Here are four pieces worth prioritizing, with real prices and what each one is actually good for.
What to Prioritize
- Fabric over logo. Under Armour's HeatGear and Tech lines are built for moisture-wicking and quick drying — genuinely useful for anyone walking to class or between buildings, not just gym wear.
- Backpack organization beats capacity. A slightly smaller bag with a dedicated laptop sleeve and separate pockets is more useful day-to-day than a bigger bag with one main compartment.
- Layering pieces stretch a wardrobe further. A fleece hoodie works across three seasons of weather; a single heavy coat doesn't.
- Check the return window before buying sizes for a student who's still growing — Under Armour's standard return period covers most back-to-school timing, but it's worth confirming at checkout.
1. UA Hustle 6.0 Collegiate Backpack

The Hustle is Under Armour's most popular daily-use backpack for a reason: a padded laptop compartment, a large main compartment for binders and books, and a water-resistant storm finish that shrugs off light rain. Available in a range of collegiate team prints if that's a factor, or plain colorways if it isn't.
Price: $85.00
2. UA Rival Fleece Men's Hoodie

A straightforward cotton-blend fleece hoodie — not a technical performance piece, just a comfortable daily layer with a kangaroo pocket and standard fit. It's the kind of hoodie that gets worn on repeat through fall, which makes the price easier to justify than a piece worn twice a month.
Price: $45.00
3. UA Tech 2.0 Men's Short Sleeve

This is the one worth buying multiples of: a lightweight, moisture-wicking tee that works equally well under a hoodie in September or on its own in warmer weeks. The heathered fabric hides sweat better than a plain cotton tee, which matters more than it sounds like for anyone walking or biking to class.
Price: $18.75
4. UA Vanish Woven 2.0 Men's 6" Shorts

Lightweight woven shorts with a stretch waistband and side pockets deep enough to actually hold a phone — built for practice but reasonable for everyday wear through early fall in warmer climates. The 6" inseam splits the difference between athletic and casual.
Price: $41.25
A Practical Note
None of these need to be bought at full price at once — fleece and shorts are usually the first things to get marked down as the season shifts, while backpacks tend to hold their price until closer to the first week of school. If the backpack is the priority purchase, it's reasonable to buy that first and wait on the apparel.